It's no secret that American labor unions have a long history of using violence and intimidation to get their way. Our client, the Workforce Fairness Institute, wanted to dramatize that history, in light of moves by the NLRB to force companies to reveal more personal contact information about employees.
We produced a web video that quickly went viral. Four hours after the video went live, Rush Limbaugh tweeted to his 165,000 followers that the video was a "Must See." Later that night Sean Hannity featured it on his program. Within 36 hours the video had gotten more than 100,000 views on YouTube. Clearly, the idea of the union bosses knowing where you live struck a nerve.